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Inside Commerce Podcast: BigCommerce’s Strategic Shift – Featuring Rupert Cross

Our CEO sat down with leading ecommerce experts to discuss BigCommerce’s evolving strategy — from vertical-focused solutions to the growing importance of AI, composability, and B2B innovation.

Inside Commerce Podcast: BigCommerce’s Strategic Shift – Featuring Rupert Cross

We’re proud to share that our CEO, Rupert Cross, recently joined the Inside Commerce podcast for an in-depth conversation on the future of ecommerce platforms – with a spotlight on BigCommerce

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In this episode, Rupert teams up with industry peers to explore how BigCommerce is doubling down on vertical-specific solutions, B2B growth opportunities, and a more flexible, AI-driven approach to composable commerce. With years of implementation experience behind us at 5874 Commerce, this discussion highlights the evolving needs of merchants — from real-world use cases to powerful promotions engines and beyond.


Watch the full episode below and gain insights into where the platform is heading — and how your business can stay ahead.